National Urban League 2017-11-06T20:31:57+00:00

National Urban League

Event:  National Urban League 2017 Annual Conference

Overview:
Over the past eight years, True has developed a strong client relationship with the National Urban League (NUL).  From planning a multi-city tour to planning simultaneous events at their annual conference, NUL has entrusted us to develop new event concepts as well as re-energize existing events.

Challenge:
In 2017, True was tasked with planning 3 simultaneous events and managing social media at the National Urban League Annual Conference held July 26-29th in St. Louis, MO.  The conference is a power-packed 4-day gathering of community leaders, young professionals, entrepreneurs, business executives, and other influential leaders.

Hackathon for Social Justice

A space for innovators to design original applications to alleviate the most pressing social issues of our day with cash and prizes awarded to the top 3 teams.

TechConnect

Free networking events and panel discussions with top executives in technology.

Community Day

A free family focused back-to-school event featuring entertainment, community resources and interactive displays, culminating with a backpack giveaway to all school-aged children in attendance.

Digital Team

Social media coverage through the National Urban League’s Facebook, Twitter, Instagram, and Snapchat channels.

Strategy:
Our work with NUL exemplifies our ability to scale our staff and services to effectively meet our client’s needs.  We have a thorough understanding of what processes, tools, and staff are needed to plan concurrent events of various scale.  We did this by:

  • Assembling an event team led by a dedicated project manager to oversee the details and logistics of each event and serve as a liaison between the appointed client contact and True’s internal team
  • Creating a separate task list, timeline, and deliverables for each event that roll into one complete project plan for the client
  • Maintaining open communication between all team members, including written updates, conference calls and face-to-face meetings, to ensure that everyone is informed and aware of all event information

Execution included:

  • Developing and managing event budget
  • Handling all event logistics
  • Developing program content
  • Identifying and confirming dynamic speakers, panelists and stage talent
  • Managing social media efforts for the entire Conference
  • Managing relationships with event partners and major sponsors
  • Managing sponsor and partner deliverables
  • Developing content and overseeing design of marketing materials and event web pages
  • Developing key messages for Conference media campaign
  • Producing stage activities for each event
  • Managing over 350 volunteers

 

Results:

Hackathon for Social Justice

The Hackathon for Social Justice gave developers, designers, students, and creative thinkers a unique opportunity to create tech solutions to solve a challenge facing their community.  Participants came from across the county to compete for over $5,000 in cash and prizes.

  • Increased number of people participating by 52% and teams participating by 133%
  • Developed partnerships with Yes We Code and Ferguson 1000 to promote event and provide mentors to support teams

 

TechConnect

Throughout the day, attendees heard from tech creators and innovators on various topics centered around emerging technologies, career opportunities in tech, and thriving in the tech space as a person of color.

  • Increased online registration by 232%
  • Over 300 people attended panels and workshops
  • Over 60 people attended networking event

 

Community Day

The event kicked off with a well-attended press conference with remarks from NUL President Marc Morial and major sponsors.  Families took advantage of various educational, health and community resources throughout the day while children enjoyed crafts, face painting, free haircuts, manicures, and live entertainment on the community stage.  The event culminated with the distribution backpacks filled with school supplies.

  • Over 11,000 people attended the event
  • Over 5,000 backpacks were distributed
  • The event received extensive media coverage

 

Digital Team

  • A team of 10 covered and captured valuable highlights from the Conference through NUL’s social assets
  • The team’s efforts garnered over 28 million social media impressions

Hackathon for Justice

TechConnect

Community Day

Community Day